This week, the U.S. Small Business Administration celebrated Small Business Week. They recognized small businesses for their achievements, and helped bring awareness to entrepreneurship in the U.S. Entrepreneurs create two out of every three jobs in U.S. – so they play a huge role in our economy.
There are over 30 million small businesses in the U.S., so chances are, you know a small business owner! Small businesses thrive through the support of their local communities, and you can be a part of that. To help you do just that, here are three easy – and FREE! – ways you can support your favorite small business, entrepreneur, or artist!
1. Interact with them on social media.
You already like and follow all of your favorite businesses, products, and brands on social media. That’s enough, right? It’s a great way to keep up on the latest news, but there’s more to it than that. Social media platforms like Facebook are constantly changing what you see in your news feeds – and specifically limiting what you see from business pages. When you interact with a post on a business page, it ensures that you’ll continue to see posts from them. It also bumps up that page in your friends’ news feeds, too, helping small businesses reach a larger audience.
See past a post you like while scrolling your social media, by a business you like?
- Click that thumbs up button to like the post!
- If the post has content that you really love, leave a quick comment.
- Think your friends would like the content too? Share it on your page!
These are quick, easy actions you can take that help your favorite small business, while doing something that you’re already doing.
2. Review them online.
Do you read online reviews before you try a new product or service? So does everyone else. When you get great service at a restaurant or business, do them a favor by leaving a Google review. For small businesses who provide a service and don’t have a brick and mortar location (like us!), rate or review them on Facebook. Reviews help other customers decide to choose that business or service over another.
3. Refer them to friends and family.
Overhear someone asking for a recommendation for a product or service, and know a small business that offers it? Refer them! As the old saying goes, the highest compliment a business can get is the referral of a customer’s friends and family. A recommendation in person is great. Or, if you have a friend asking for a referral online, tag your favorite small business or drop their website address.
4. (BONUS TIP!) Buy from a small business when you need a product or service.
Ok, this tip isn’t free. Next time you’re in the market for a product or service, think of who you might already know that offers it. Or, ask friends or search online to find recommendations in your local community. It’s always great to get introduced to a new favorite business. Not only are you supporting the small business owner, you’re also supporting your local economy. And don’t you want to spend your money where you live?
Of course, if you’re looking for video production for your nonprofit, wedding, or any event, we’d love for you to consider Way Creative! It’s a lot of work to start, grow, and maintain a small business, but it’s also very rewarding. We love that we can get to know our clients on a personal level and do business in the community that we love to live and work in. Contact us today, and let’s start working together!